Andretti helps PlayStation promote Gran Turismo 6

Mario Andretti is helping PlayStation promote its new video

game, Gran Turismo 6.

PlayStation is marking the launch of Gran Turismo 6 with the

social video documentary ”First Love,” which focuses on Andretti

and the moment he fell in love with his 1948 Hudson Hornet.

The third chapter of the video documentary was posted to

GT6firstlove.com on Monday. It explains the process of scanning a

rebuilt Hudson Hornet for Gran Turismo 6 and showing the moment the

car was presented to Andretti.

Andretti won the Indianapolis 500 in 1969 and went on to a long,

brilliant career before he retired from IndyCar in 1994. He last

got behind the wheel for a lap in 2003 when he tested a car for son

Michael at Indianapolis Motor Speedway. Andretti’s car hit debris

left when Kenny Brack’s car hit the wall, sending his car flying

through the air and flipping end over end. He walked away

unhurt.

Guy W. Longworth, senior vice president of PlayStation Brand

Marketing at Sony Computer Entertainment America, said Andretti was

perfect to help PlayStation market Gran Turismo 6.

”He’s somebody who’s been incredibly successful in the business

for decades and we wanted to partner with someone who’s as

passionate about race car driving as we are,” he said. ”He was

passionate about our program. He came up with some interesting ways

to bring it to life. We couldn’t have enjoyed working with him

more.”

GT6 includes popular series such as the FIA GT Racing, Le Mans

Series, World Rally Championship and NASCAR.