Sneak Peek: New NASCAR merchandise tent at Pocono

A new era of at-track NASCAR shopping begins this weekend.

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Out with the haulers, in with the tent.

NASCAR’s new approach to selling team merchandise is making its debut this weekend at Pocono Raceway. The NASCAR Fanatics Tent is replacing the individual merchandise haulers that fans have come to know and love. 

Here’s a sneak peek, thanks to SportsBusiness Journal’s Adam Stern.