Jeff Gordon to debut Panasonic paint scheme at Sonoma Raceway

This should put those retirement rumors on hold for a while. Jeff Gordon’s No. 24 Chevrolet SS has a new primary sponsor. 

Panasonic and Hendrick Motorsports announced a multi-year agreement (through 2016) that gives the electronics giant primary sponsorship in two Sprint Cup races annually, as well as an associate-level partnership in all other events. 

Gordon will debut his Panasonic paint scheme this weekend at Sonoma Raceway and it will run again in August at Atlanta Motor Speedway. Panasonic’s Toughbook brand will be featured on the car’s quarter panels at Sonoma. Check it out.

Said Gordon, "This is the next step in what’s already been a successful partnership, and it’s going to be fun to take it to another level. We hope to kick it off with a win this weekend for Panasonic and Toughbook.”