Flip the switch! Daytona lights up new identification sign

Daytona International Speedway has flipped the switch on its new identification sign. 

On Tuesday – during a special ceremony – members of the France family helped light the 355-foot sign that has more than 3,600 LED lights.

Upon completion of the $400 million DAYTONA Rising project in January, the new sign will welcome race fans and guests near the center injector/entrance.