NASCAR has announced the launch of "NASCAR Unites – An American Salute," a patriotic initiative uniting the NASCAR industry and fans this summer to celebrate America and support U.S. military families. The sanctioning body is supporting a program thoughout the summer, starting at Charlotte Motor Speedway (Memorial Day Weekend, May 26-27) and ending at Daytona International Speedway (Independence Day Weekend, July 5-7) with a patriotic theme. To launch the initiative, the "NASCAR Unites – An American Salute" paint scheme for Dale Earnhardt Jr.'s No. 88 National Guard Hendrick Motorsports Chevrolet was revealed in the nation’s capital for more than 30,000 children and their guests attending the 134th Annual Easter Egg Roll event at the White House over the weekend. Dale Earnhardt Jr.'s No. 88 Chevrolet sits on display at the White House with a NASCAR Unites - An American Salute paint scheme on April 9, 2012, in Washington, D.C.
NASCAR managing director of brand and consumer marketing Kim Brink (left), vice president of public affairs and mulicultural development Marcus Jadotte (center) and executive director of the NASCAR Foundation Sandy Marshall stand in front of Dale Earnhardt Jr.'s No. 88 Chevrolet.
Taking a look
People look on during the White House Easter Egg Roll on April 9, in Washington, D.C. NASCAR participated in the day to launch its new program.
President Barack Obama (center), First Lady Michelle Obama (left) and their daughters Sasha (second from right) and Malia read a children's book with the family dog, Bo, alongside, during the Storytime Stage portion of the annual Easter Egg Roll at the White House on April 9.
Earnhardt Jr.'s No. 88 Chevrolet sits on display at the White House with a patriotic paint scheme to help launch the new NASCAR initiative.
Young fans have their picture taken in front of Earnhardt Jr.'s car at the White House.