Motocross extends deal with big sponsor

Lucas Oil has signed a multi-year extension to remain the title sponsor of the AMA Pro Motocross Championship.

Terms of the deal were not announced on Monday.

Lucas Oil has been the title sponsor for AMA Motocross since 2009, and the series has seen its highest attendance and TV audiences over the past three years.

AMA Motocross recently signed a deal with NBC and NBC Sports Network to show 58 hours of race programming during the 2012 season, including 10 hours of live action. The 12-round season begins in May at the Hangtown Classic in Sacramento, Calif.

The series also announced it will undergo a rebranding effort that will include an updated series logo.