Leah Pritchett, driver of the Mopar/Dodge NHRA Top Fuel Dragster, has had a busy start to 2017. Not only has she gone and won the opening two rounds of the NHRA Top Fuel season, but she’s also starring in a 30-second TV spot for Dodge and “The Fate of the Furious.”
The spot, titled “Muscle Heaven,” is the result of a promotional partnership between Dodge and Universal Pictures. As part of the partnership – announced Thursday – Dodge is launching a multi-tier marketing campaign which will include additional TV ads, social media and digital extensions, as well as licensed products.
The 2017 Dodge Challenger is featured heavily in “Muscle Heaven,” and Dodge and SRT Chargers and Challengers will be prominently featured in “The Fate of the Furious,” which opens nationwide on April 14.
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“Fast Dodge cars, adrenaline-filled action and family have fueled the Fast & Furious franchise from the beginning,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA-North America. “For more than 15 years, the ‘Fast & Furious’ series has showcased some of the world’s most iconic and significant performance vehicles, and ‘The Fate of the Furious’ will continue this tradition.”