Hendrick extends primary sponsorship deal with Axalta
CONCORD, N.C. (AP) — Hendrick Motorsports has agreed to a five-year extension with primary sponsor Axalta through the 2027 season. Axalta will be a primary sponsor of the No. 24 team with driver William Byron for 14 Cup Series races each year beginning in 2021.
Axalta is a primary sponsor of Byron in 22 Cup Series races and teammate Alex Bowman in three races this season. Hendrick's deal with Axalta already ran through the 2022 season, keeping the company on the car for the next eight seasons, a rarity in the current NASCAR economic market.
Byron will drive with the Axalta paint scheme in Sunday's Daytona 500.
The company has been partners with Hendrick Motorsports since November 1992 when it sponsored Jeff Gordon as DuPont. Gordon went on to win four Cup titles and 93 races through 2015.
Axalta stayed on through 2016 and 2017 with Dale Earnhardt Jr. driving.
-
Chiefs GM Brett Veach on drafting Patrick Mahomes, not drafting DK Metcalf
NASCAR Cup Series: Is Chase Elliott back on track after recent rocky stretch?
William Byron, Ross Chastain should bury any potential beef for Talladega
-
Kyle Larson details Indianapolis 500 prep: 'There's a ton left to learn'
NASCAR Power Rankings: Chase Elliott hits highest position of season
-
Chiefs GM Brett Veach on drafting Patrick Mahomes, not drafting DK Metcalf
NASCAR Cup Series: Is Chase Elliott back on track after recent rocky stretch?
William Byron, Ross Chastain should bury any potential beef for Talladega
-
Kyle Larson details Indianapolis 500 prep: 'There's a ton left to learn'
NASCAR Power Rankings: Chase Elliott hits highest position of season