Germany’s F1 ticket offer backfires with World Cup win over Brazil

Miroslav Klose of Germany shoots and scores his team's second goal during the 2014 FIFA World Cup Brazil Semi-Final match on July 8, 2014. Germany went on to win the game 7-1.

Robert Cianflone/Getty Images

A marketing gimmick has backfired ahead of next weekend’s German Grand Prix.

Germany’s Auto Motor und Sport said a EUR 11 ($15 USD) ticket discount was being offered for every goal scored by the national team in its world cup semi-final against Brazil.

‘Die Mannschaft’ then stunned the world by humiliating Brazil with a staggering final score of 7:1. It means a EUR 77 ($105 USD) discount per ticket in the six highest categories for the German Grand Prix.

"The inventor of the campaign probably had not imagined such a result," said Auto Motor und Sport correspondent Michael Schmidt.

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