MLS hopes to place teams in Miami and Atlanta
Major League Soccer hopes to place its next two expansion teams
in Miami and Atlanta.
”We’re making progress in both of those markets. I wouldn’t say
we’re close,” MLS Commissioner Don Garber said Tuesday ahead of
this weekend’s championship game between Real Salt Lake and
Sporting Kansas City.
Former Manchester United, Real Madrid and Los Angeles Galaxy
star David Beckham is leading the Miami effort and has the right to
an expansion team at a discount fee of $25 million.
”We are very excited about the opportunity of David putting
together an ownership group and finalizing a stadium site in
downtown Miami,” Garber said. ”We can’t go to Miami without the
right stadium solution. David understands that. The city
understands that. That is an indisputable fact.”
New teams have been announced for 2015 in New York City and
Orlando, Fla., increasing the league’s total to 21. MLS began with
10 teams in 1996, expanded to 12 and then contracted to 10 in 2002
when Miami and Tampa Bay were eliminated.
”The Miami today demographically, socially, politically is very
different from the Miami of 2002 where we folded the Miami
Fusion,” Garber said. ”So we believe Miami could work if we get
the right stadium situation. We don’t have that yet.”
Falcons owner Arthur Blank heads the Atlanta venture, which
would play at a new stadium for his NFL team, a venue scheduled to
open in 2017.
”We’ve been working on a downsizing technology that we think
would be unique, would be the only one of its kind anywhere in the
world,” Garber said. ”We’ve got to continue to work hard with
Atlanta to see if this whole project makes sense for them. But I am
encouraged by the discussions and hope to be able to finalize
They would give the league 23 teams, one short of the league’s
goal for 2020. Garber said Tuesday that Minneapolis, San Antonio,
St. Louis and Austin, Texas, are among the possibilities for a 24th
MLS’s regular-season attendance average increased from 15,504 in
2006 to a record 18,807 last year before dropping slightly this
season to 18,594. Garber said the league is spending more than $20
million annually on player development and must grow revenue.
”Major League Soccer still loses money as an enterprise, and
we’ve got to find a way that we can get closer to being a
break-even enterprise,” he said.
The league receives an average of about $28 million annually
from its national broadcast contracts with ESPN, NBC and Univision,
which expire after the 2014 season. In the first season after
Beckham left the Galaxy, regular-season ratings dropped from an
average of 180,000 viewers to 170,000, according to Nielsen Media
Research. However, viewers for the playoffs not including the final
have increased from 240,000 to 270,000.
”We did a heat map of the MLS broadcast schedule against that
of the EPL, two other European leagues and the four other major
leagues in this country, and you get dizzy looking at the MLS
schedule,” Garber said. ”What we need to have is a consistent
game of the week or games of the week that run from the beginning
of year to the end of the year as much as we can at consistent
times. And if that can be a Friday or a Saturday or a Sunday, that
would be a positive.”
In its first season televising the English Premier League under
a $250 million, three-year contract, NBCSN is averaging 429,000 for
games televised in the U.S. mostly on weekend mornings. Nine games
on NBC are averaging 788,000.
”I think what NBC did for the Premier League is unprecedented
in the history of pro sports. They really took the Premier League
and made it as important as anything that was going on in the NBC
Universal family, and it’s paying off in ratings and it’s certainly
making economic sense for them,” Garber said. ”So if we’re able
to create that kind of a scenario with a broadcaster, I think it
would be beneficial for us.”
Garber also went into detail on the league’s examination of
whether to switch its March-to-December schedule to the
international calendar, which runs from August until May. MLS
discussed playing from July until December, taking a break and
finishing from late February until May.
”`It’s not just about are we going to play a few more games in
cold-weather markets at an earlier time of the year. It’s about
what do we do with an extended break, because I don’t care what
market it is, we’re not playing in February and in January in
places like Toronto, Vancouver,” he said. ”We went through some
fairly extensive discussions as a league to figure out if we could
do this sometime in the future. It wouldn’t have been for `14. But
that’s not something that we’re going to do in the
He also promised more transparency in the league’s complex and
opaque player control rules, which make if difficult at times to
determine which teams control rights.
”We are still evolving,” he said. ”and we still are doing
some of this stuff on the fly.”