Cleveland Indians embracing social media
The Cleveland Indians are looking for a few more ”hits” in
social media this season.
The club announced plans Monday to expand its social media base
to six platforms, building on its past success of linking with fans
through non-traditional methods. Team president Mark Shapiro says
the Indians understand the importance of social media as a tool and
as a way for the club to ”strengthen our brand vision to create
memories, connect generations and celebrate families.”
The Indians will again have pages on Facebook and Twitter. This
season, the team will have two blogs as well as a presence on
Google Plus and Pinterest. In addition, the team will again have
its ”Social Suite” at Progressive Field, where fans can interact
with others online during home games.