A’s GM Beane proud of the ‘Moneyball’ legacy

Billy Beane’s influence on using baseball statistics and

economics in building a team has stretched from the diamond to the

silver screen.

He may even help Brad Pitt win an Oscar before he leads the

Oakland Athletics to a World Series championship.

For Beane, though, the ”Moneyball” idea of building winners

means more than an association with the A’s and A-list stars. It’s

the idea that thinking outside the box – or box score – in any

business can not only shake up the status quo, but lead to

breakthrough ideas that can revolutionize industries.

A panel on Friday at Villanova University that included Beane,

CEO Jeffrey Moorad and senior vice president of baseball operations

Omar Minaya of the San Diego Padres, and MSNBC president Phil

Griffin discussed ”Moneyball’s Impact on Business and

Sports.”

”It’s great, it’s flattering to see the business world embrace

some of the things that we were doing,” Beane said. ”But to know

that anyone can walk into our office and apply for a job based on

their brains and what they have to offer, to me, it’s the greatest

achievement out of the book.”

Former Gov. Ed Rendell moderated the panel in front of about

1,800 people at the Pavilion, the home court for Villanova

basketball. They discussed the risk-taking legacy and how it has

branched into all forms of sports, business and entertainment.

Beane bucked the baseball trend of relying on the common trio of

statistics – batting average, home runs and RBIs for hitters; wins,

losses and ERA for pitchers – and instead turned to hard numbers

over subjective scouting to fuel his team’s successful runs in the

early 2000s. His staff helped usher in what became known as the

stats revolution, a complete overhaul from the early days of the

basic box score, the premise behind the best-selling book that

immortalized Beane.

The movie focuses on the 2002 edition of the Athletics, and a

thrilling 20-game winning streak. Ultimately, Oakland lost in the

first round of the playoffs. Pitt played Beane in the movie and was

nominated this year for an Oscar for best actor.

Beane explained how he wasn’t necessarily trying to reinvent the

game in the early 2000s, he simply wanted to find an alternative

way for the low-budget A’s to keep pace with teams like the New

York Yankees and Boston Red Sox and their seemingly endless

funds.

”At the time, you don’t really know what you’re doing,” Beane

said. ”For us, it was a matter of just trying to survive. We were

the lowest team on the totem pole in terms of revenue. We had to do

something different. For us, it seemed very rational.”

That meant finding productive players on the cheap.

”It was always about getting higher performance than what we

were paying for,” Beane said, ”and trying to multiply that by

25.”

He added with a laugh, ”basically underpay our players.”

”Like Menudo, they got to a certain pay rate and we kicked them

out of the band,” he said.

Griffin, MSNBC’s top executive, said he adopted ”Moneyball”

philosophies by refusing to let tradition dictate how to run the

cable company.

”We were the Oakland A’s, no money, a distant third, dying,”

Griffin said. ”CNN was the Yankees, swimming in money. We had to

change. And we did.”

Griffin used Rachel Maddow as an example of bucking the trend.

She wasn’t a famous, big-bucks personality like former big name

hosts Jesse Ventura. Phil Donahue or Deborah Norville.

”The list goes on and they all failed,” Griffin said.

Once Keith Olbermann’s protege, Maddow has taken over as the

network’s marquee name.

”She does not look like an anchor woman,” Griffin said. ”All

the people were talking about was how people looked. They weren’t

talking about actual talent.”

Griffin equated his talent to molding a baseball team. It

doesn’t matter if players have a beautiful swing (or a pretty

face), as long as they get on base and help win games (or pop a

rating.)

Moorad said the best front offices must assemble a staff that

blends both traditional scouting and computer-whiz

philosophies.

”You have to have both. You make real mistakes if you don’t,”

Moorad said.

Moorad committed $5 million to the Villanova Law School for the

creation of the Jeffrey S. Moorad Center for the Study of Sports

law. The gift was the largest in the law school’s history.

Villanova is one of only a handful of schools dedicated to the

study of sports law.

Moorad, a 76ers season ticket holder while he attended

Villanova, declined to discuss the proposed transfer of the Padres

from John Moores to Moorad.

”We certainly respect the process and we’re excited to move

forward at the appropriate time,” he said.

Minaya talked about the difficulties of running the Montreal

Expos with ”zero budget.” But that all changed when he ran the

New York Mets. More money in the budget meant more pressure to land

free agents. That meant more pressure to win. And mistakes were

magnified.

Minaya, after all, was criticized for depleting the farm system

while signing Oliver Perez ($36 million) and Luis Castillo ($25

million) to inflated contracts.

There was little chance ”Moneyball” could work at the time in

New York.

”We could do things in Oakland that Omar could never get away

with in New York,” Beane said.

The advanced use of statistics means every team – notably the

Red Sox and Tampa Bay Rays – have adopted Oakland’s

philosophies.

”The owners are demanding more from their decision makers,”

Minaya said. ”They are asking more questions.”

And it’s no guarantee of success. That 2002 run was the third of

four straight playoff appearances for the A’s, but little has

stayed the same since. Oakland finished 74-88 last year, the fifth

losing season in a row.

”Listen, you could bring up the failures,” Beane said. ”We’ve

got quite a few of those, too.”

After the panel concluded, Beane reaffirmed his commitment to

the area. Oakland owner Lew Wolff said Tuesday that the team has

agreed to extend the contracts of the general manager as well as

team President Michael Crowley through the 2019 season.

”We’ve talked about it. It’s still a little premature,” Beane

said. ”I think we’re close to getting a new stadium. I’d like to

see that secured. I’ve been saying that for the last three

years.”

Follow Dan Gelston at http://twitter.com/APgelston