Zurich extends sponsorship of New Orleans PGA stop

Zurich chief executive officer Martin Senn says the company is

extending its sponsorship of the Zurich Classic – the New Orleans

PGA Tour stop – for five years.

The company isn’t disclosing its financial commitment, but Senn

says the tournament creates nearly $30 million in annual spending

in the New Orleans area.

The new deal expires in 2019. Zurich took over as title sponsor

in 2005, less than a year before Hurricane Katrina devastated south

Louisiana. Senn says the opportunity to promote the region’s

recovery after the storm only further motivated Zurich to maintain

its ties to the tournament.

Senn says the Zurich Classic has raised $9 million for area

charities in the past nine years and has helped rebuild 450 homes

in hard-hit St. Bernard Parish.