Zurich extends sponsorship of New Orleans PGA stop
Zurich chief executive officer Martin Senn says the company is
extending its sponsorship of the Zurich Classic – the New Orleans
PGA Tour stop – for five years.
The company isn’t disclosing its financial commitment, but Senn
says the tournament creates nearly $30 million in annual spending
in the New Orleans area.
The new deal expires in 2019. Zurich took over as title sponsor
in 2005, less than a year before Hurricane Katrina devastated south
Louisiana. Senn says the opportunity to promote the region’s
recovery after the storm only further motivated Zurich to maintain
its ties to the tournament.
Senn says the Zurich Classic has raised $9 million for area
charities in the past nine years and has helped rebuild 450 homes
in hard-hit St. Bernard Parish.