Tiger Woods finally gets endorsement for bag
Tiger Woods has another corporate endorsement, this one to fill
the void on his golf bag.
In a deal announced Thursday, Woods signed an exclusive
endorsement deal with Fuse Science, Inc., a Florida-based sports
nutrition company. This comes five weeks after the 14-time major
champion became an endorsement ambassador for Rolex.
The significance of his deal with Fuel Science is that it
finally gives Woods an endorsement for his golf bag. Behind his
Nike TW hat, the bag is the biggest billboard for Woods for as much
TV times that he gets at golf tournaments.
Terms of the deal were not disclosed.
Woods will not display the company on his bag, however, until
the Chevron World Challenge that starts Dec. 1 in California. He is
playing the Australian Open this week, then goes to the Presidents
Cup at Royal Melbourne, where corporate endorsements for players
give way to team uniforms for the week.
Woods has not had an endorsement on his bag since AT&T
dropped him nearly two years ago when he was exposed for having
multiple extramarital affairs. He had his name and the TW logo on
his bag when he returned at the 2010 Masters, and has kept that
Fuse has a short history with athletes returning from a
downfall. It signed a five-year deal with Philadelphia Eagles
quarterback Michael Vick when he returned from serving a federal
sentence for dog fighting. The deal was canceled about a week later
when the company discovered that Vick also had signed a deal with
another sports nutrition company.
Over the last two months, Fuse Science also has signed
endorsement contracts with Tampa Bay cornerback Ronde Barber and
Houston Texans running back Arian Foster.
Woods, who opened with a 68 at the Australian Open, was playing
his second round at The Lakes. He said in a press release
announcing the deal that the company’s nutrition technology will be
a ”game-changer in how we live our lives every day.”
”This company is laying the foundation for some very
significant things,” Woods said.
Woods had lost endorsement deals with AT&T, Accenture, Tag
Heuer, Gatorade and Gillette since the crash in his personal life.
Two of the three new deals he has signed since July are related to
health products. Woods also has a deal with a Japanese company that
makes a heat rub product. The market for that deal is mainly in
”This is a very big day for our company,” president and chief
operating officer Brian Tuffin said in a release. ”Our partnership
with the world’s best is an enabler to have a worldwide impact
sooner than later. Tiger recognizes the significance of the journey
we’re on as a company, and wants to be part of our growth.”
Woods will represent the Fuse Science technology, intellectual
property, unique delivery system, and future products to be
developed in the sports nutrition and energy categories.
Woods has gone two years without winning and has dropped to No.
58 in the world, his lowest since he turned pro in 1996 at age 20.
He missed most of the summer this year with recurring injuries to
his left leg, though he said those are fully healed.
”There is not an ounce of doubt that there is much more
excellence to come,” Tuffin said, ”and we’re glad being ‘Powered
by Fuse’ can be a part of it.”