Tiger Woods finally gets endorsement for bag

Tiger Woods has another corporate endorsement, this one to fill

the void on his golf bag.

In a deal announced Thursday, Woods signed an exclusive

endorsement deal with Fuse Science, Inc., a Florida-based sports

nutrition company. This comes five weeks after the 14-time major

champion became an endorsement ambassador for Rolex.

The significance of his deal with Fuel Science is that it

finally gives Woods an endorsement for his golf bag. Behind his

Nike TW hat, the bag is the biggest billboard for Woods for as much

TV times that he gets at golf tournaments.

Terms of the deal were not disclosed.

Woods will not display the company on his bag, however, until

the Chevron World Challenge that starts Dec. 1 in California. He is

playing the Australian Open this week, then goes to the Presidents

Cup at Royal Melbourne, where corporate endorsements for players

give way to team uniforms for the week.

Woods has not had an endorsement on his bag since AT&T

dropped him nearly two years ago when he was exposed for having

multiple extramarital affairs. He had his name and the TW logo on

his bag when he returned at the 2010 Masters, and has kept that


Fuse has a short history with athletes returning from a

downfall. It signed a five-year deal with Philadelphia Eagles

quarterback Michael Vick when he returned from serving a federal

sentence for dog fighting. The deal was canceled about a week later

when the company discovered that Vick also had signed a deal with

another sports nutrition company.

Over the last two months, Fuse Science also has signed

endorsement contracts with Tampa Bay cornerback Ronde Barber and

Houston Texans running back Arian Foster.

Woods, who opened with a 68 at the Australian Open, was playing

his second round at The Lakes. He said in a press release

announcing the deal that the company’s nutrition technology will be

a ”game-changer in how we live our lives every day.”

”This company is laying the foundation for some very

significant things,” Woods said.

Woods had lost endorsement deals with AT&T, Accenture, Tag

Heuer, Gatorade and Gillette since the crash in his personal life.

Two of the three new deals he has signed since July are related to

health products. Woods also has a deal with a Japanese company that

makes a heat rub product. The market for that deal is mainly in


”This is a very big day for our company,” president and chief

operating officer Brian Tuffin said in a release. ”Our partnership

with the world’s best is an enabler to have a worldwide impact

sooner than later. Tiger recognizes the significance of the journey

we’re on as a company, and wants to be part of our growth.”

Woods will represent the Fuse Science technology, intellectual

property, unique delivery system, and future products to be

developed in the sports nutrition and energy categories.

Woods has gone two years without winning and has dropped to No.

58 in the world, his lowest since he turned pro in 1996 at age 20.

He missed most of the summer this year with recurring injuries to

his left leg, though he said those are fully healed.

”There is not an ounce of doubt that there is much more

excellence to come,” Tuffin said, ”and we’re glad being ‘Powered

by Fuse’ can be a part of it.”