Puma to acquire Cobra Golf

The golf equipment company Acushnet has agreed to sell its Cobra

Golf brand to Puma, an apparel company slowly getting into the golf

business.

Terms of the deal were not disclosed. Acushnet said Wednesday it

would continue to help with production, distribution, sales and

customer service after the sale is completed so Puma can make a

smooth transition.

Among PGA Tour players under contract with Cobra are Ian

Poulter, Camilo Villegas and J.B. Holmes. Acushnet decided last

year to reduce its promotion and advertising of Cobra to focus more

on its signature brands, Titleist and Foot-Joy.

Acushnet associates who had worked exclusively with the Cobra

brand are expected to become Puma employees.