Hope golf tourney gets new name, sponsor
The PGA Tour’s Bob Hope Classic has a new title sponsor and a
Organizers said Thursday that the tournament will be called the
Humana Challenge after Louisville, Ky.-based Humana agreed to an
eight-year deal as title sponsor, along with the William J. Clinton
Foundation. The tournament will be played Jan. 16-22.
The event had been without a title sponsor since Chrysler bailed
out after 2008 during the financial crisis.
The tournament will change its format from five days to four,
with the first three rounds played in a pro-am format. The previous
format had been seen as one of the problems the Hope had in
attracting a stronger field.
The pro-am teams will include one pro golfer and one amateur
playing in groups of four. During the three rounds of pro-am
competition, the pro will have a different amateur partner each
day. Amateurs will compete in daily competitions as well as an
overall three-day competition.
The fourth round will be for pros only with the usual cut of 70
plus ties. The field size will increase by 16 pros to a total of
144, and 144 amateurs.
The tournament will be played on three courses instead of four,
with rounds at La Quinta Country Club and PGA West, including the
Nicklaus and Palmer Private courses. The winner will receive the
newly created Bob Hope Trophy. Hope got involved as tournament host
The tournament week will feature a national conference focused
on health and well-being, highlighted by a keynote speech from
former President Bill Clinton.