To kick off the Abu Dhabi HSBC Championship, Rickie Fowler, Henrik Stenson, Ian Poulter and Dustin Johnson took lessons former BBC Radio 1 and broadcaster Reggie Yates.
The DJ “masterclass” is part of HSBC’s “Anyone’s Game” campaign which is looking to attract a younger – different – audience to the sport through interactive fan engagement and combining various passion points with the sport.
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Said HSBC Global Head of Sponsorship and Events Giles Morgan: “Through our global golf sponsorship portfolio, we are committed to making golf a more entertaining and accessible sport for a new, younger audience. With change and Olympic momentum in the air, we have a great opportunity to crank up the volume – which is exactly what we’re planning to do this week.”