VIDEO: Jim Caldwell reaches out to fans

The Lions’ hiring of Jim Caldwell as their new head coach has, for the most part, gotten a "SO WHAT?" response in the Detroit area.

Perhaps in an effort to appease the team’s rabid fans, the Lions sent out a special video message from Caldwell to their season-ticket holders, just hours before he was officially introduced at a press conference.

Here’s what Jim Schwartz’s replacement had to say: