Under Armour and WWP Honor U.S. Armed Forces With Specially Designed Football Uniforms

The Wounded Warrior Project issued the following news


Under Armour (NYSE:UA), the Baltimore-based leader in sports

performance apparel, footwear and accessories, announced today the

creation of unique


football uniforms for the

University of Utah, Texas Tech

University, and

University of Maryland. This marks

the second year Under Armour has designed custom uniforms to honor

the U.S. Armed Forces, with cleats being a new addition for this

year. The gear is part of the UA Freedom initiative, launched in

July 2010 to support our nation’s military and public safety

heroes, and Under Armour’s partnership with Wounded Warrior Project

(WWP), a non-profit organization that provides programs and

services for injured service members and their families.


University of Utah Utes, Texas Tech

University Red Raiders, and

University of Maryland Terrapins

will be outfitted in head-to-toe custom digi-camouflage Under

Armour uniforms and cleats for their game day match-ups versus the

Texas Christian

University and the

University of Missouri respectively

on November 6, 2010. The

University of Maryland Terrapins

will feature their uniforms on November 20, 2010 against Florida


The uniforms were designed in an effort to recognize the

sacrifices made by those who have served and those that continue to

serve in our nation’s Armed Forces. Each team will replace their

last names on their jerseys with a core value embellishment – Duty,

Honor, Courage, Commitment, Integrity, Country, or Service. Texas

Tech is the official Under Armour Freedom game, and each Red Raider

will have “Freedom” on the back of their jersey as a tribute the

brave men and women that the initiative supports.

“The custom uniforms and gear provide us with an opportunity to



football fans and athletes, while

uniting together to support the overall mission of Wounded Warrior

Project,” said Kevin Plank, founder and CEO of Under Armour. “We

are committed to honoring our nation’s troops who risk their lives

protecting our house and we are proud to support them through these

games and beyond.”

The custom game day jerseys will be auctioned off on each of the

Universities’ websites the

following Monday of each game with a 100% of the proceeds going to

Wounded Warrior Project. Under Armour school-specific fan gear will

be on sale at

university bookstores and

www.underarmour.com with a portion of the proceeds going to Wounded

Warrior Project as well.

“Under Armour continues to believe in our mission of honoring

and empowering wounded warriors. These games broaden our voice to

universities and their athletic

programs in a unique way,” said Steven Nardizzi, executive director

of Wounded Warrior Project. “The Under Armour teams wearing these

specially designed uniforms and cleats will generate awareness of

our organization and the men and women that continue to fight for

our great nation.”

Thousands of our nation’s armed forces have been wounded during

the current military conflicts. WWP assists wounded warriors and

their families through a holistic approach to their recovery,

providing programs and services to aid their physical

rehabilitation and improve their mental health and well-being. WWP

empowers warriors with essential tools to not just survive their

injuries but to thrive and achieve personal and professional


As part of UA Freedom, the collegiate

football games that support Wounded

Warrior Project demonstrate the ongoing commitment to honor our

nation’s wounded service members through monetary and product

donations. Join the effort by purchasing WWP/UA-branded product and

by gifting an Under Armour(R) WWP backpack to an injured hero. For

more information, visit http://www.underarmour.com/freedom.

Contact: Diane Pelkey, 410/246-5927, dpelkey@underarmour.com

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