SEC football games more popular than ever on TV

The Southeastern Conference is more popular than ever.

The average television rating for the league’s games on CBS this

season was the highest since the network began broadcasting a

primarily SEC schedule in 2001.

CBS said Thursday that its coverage averaged a 4.5 rating and 10

share, up 15 percent from last year.

Large audiences for the Alabama-Texas A&M and Alabama-Auburn

games boosted the numbers. SEC teams have won seven straight

national titles, and Auburn is going for the eighth in a row.

Ratings represent the percentage of homes with televisions tuned

into a program, and shares measure the percentage of TVs in use at

the time.