Rutgers and Adidas reach 6-year deal for apparel, footwear
PISCATAWAY, N.J. (AP) Rutgers and Adidas have signed a six-year agreement in which the company will be the official athletic footwear, apparel and accessory brand of the Scarlet Knights.
Athletic Director Pat Hobbs announced the partnership on Monday without saying how much money the Big Ten Conference school will make.
The deal takes effect on July 1, right after a five-year contract with Nike expires. The contract runs through the 2023-24 athletic season.
With the new all-school deal, Adidas will outfit all 24 athletic teams, including new uniforms for the football and basketball teams. Additionally, Rutgers will get Adidas’ product & marketing expertise and the two will collaborate on marketing and licensed retail items on campus.