Report: Texas president warns AD to change his impersonal ways

The hits keep coming for Texas athletic director Steve Patterson. And not in a flattering way.

According to a report in the Dallas Morning News, new Texas president Greg Fenves has told Patterson to change his personal style. Often seen as impersonal and arrogant, Patterson’s business-first approach — that is putting money ahead of all else — was first exposed in a lengthy report by Horns Digest, appears to be wearing thin.

Patterson was hired in 2013 to replace longtime athletic director DeLoss Dodds. Since agreeing to the five-year deal worth $1.4 million annually, Patterson’s style has been consistently criticized from nearly every key constituency, including alumni, boosters, fans and even coaches.

According to the report, Fenves has expressed concerns to Patterson and urged him to change an approach that appears to be alienating many. Former president Bill Powers had similar concerns about Patterson, a former general manager of the NBA’s Portland Trail Blazers and most recently the athletic director at Arizona State.

The Dallas Morning News also recently obtained an internal athletic department memo that has been sent to donors. It addresses many of the criticisms that have dogged Patterson. It can be viewed here.

Earlier this month, FOX Sports’ Teddy Mitrosilis detailed 14 ways Patterson has been a disaster for the Longhorns.

(h/t Dallas Morning News)

Photo Credit: Jack Plunkett