PrimeSport Extends Partnership with Tournament of Roses;R Through 2014.

Byline: Benzinga Staff

ATLANTA–(BUSINESS WIRE)–

PrimeSport, the global leader in event packages and hospitality

for sports and entertainment events, today announced that it has

extended its partnership with the Tournament of Roses through 2014,

which will include hosting the hospitality event for the 2014 BCS

National Championship. This year will mark PrimeSport’s fifth year

as the official hospitality and corporate travel partner for the

Tournament of Roses.

The Rose Bowl Game(R) is among the highlights of the

college

football season year after year.

Full of history and tradition, fans anxiously await the

announcement of the participating teams. Played on NewYear’s Day,

the Tournament of Roses attracts fans from across the country to

enjoy the Rose Parade(R) and the highly anticipated Rose Bowl

Game.

“We have a longstanding and trustworthy partnership with

PrimeSport, who we know will handle this event flawlessly based on

our previous experience,” said Scott McKibben, Executive Director

of the Tournament of Roses. “PrimeSport will ensure that we deliver

unforgettable experiences to fans that will allow them to come

experience the rich tradition of the Rose Bowl Game on New Year’s

Day.”

Through its partnership with the Tournament of Roses, PrimeSport

is offering preferred packages to the 2011 Rose Bowl Game, which

can include game tickets, hotel accommodations and access to the

CorporateHospitality Village, located immediately adjacent to the

Rose Bowl Stadium. As a partner of the Tournament of Roses,

PrimeSport will build out the 5-acre hospitality village on behalf

of the Tournament of Roses, providing pre and post-game hospitality

options in shared or private tents for individuals and corporate

groups.

“Every year the Rose Bowl Game is one of the most anticipated

sporting events as it truly embraces the tradition and rich history

of Pasadena, while it also features an exciting kickoff between two

of thetop teams in the country,” said Sam Soni, CEO of PrimeSport.

“We arehonored to be a part of enhancing this celebrated event and

contributing to improving the Rose Bowl experience.”

About PrimeSport

PrimeSport is the leading global Sports Travel and Event

Management company, offering tickets, corporate and fan travel

packages, and hospitality events for corporations, professional

sports teams and fans. Official partnerships with professional and

college sports organizations include

multiple NFL teams and the Rose Bowl Game(R). The company is the

official provider of hospitality and ticket programs with select

NCAA Championships including the NCAA(R) Division I Men’s

Basketball Championship Tournament, NCAA Men’s Final Four(R), NCAA

Women’s Final Four(R), NCAA Men’s

College World Series(R), and NCAA

Men’s Frozen Four(R). PrimeSport is a privately-held company,

headquartered in Atlanta, GA. For more information, visit

www.primesport.com or call 1-800-591-9198.

NCAA, Final Four, Women’s Final Four,

College World Series and Frozen Four

are trademarks of the National Collegiate Athletic Association.

Kel & Partners

Jean Nickerson, 617-904-9393 x.129

jean@kelandpartners.com