The drink was initially engineered as a means for the football team to combat the immense heat and humidity during practices. This genius form of hydration has essentially become the most commercialized and well-known form of quenching thirst in the sporting world.
In 1965 (the year Gatorade was invented), current South Carolina head coach Steve Spurrier was a quarterback for the Gators. He was initially able to sample the beverage out of a milk carton.
One has to wonder…why was Spurrier drinking Gatorade out of a milk carton?