Cal signs $18M deal for naming rights at stadium

The University of California has agreed to a nearly $18 million

deal with Internet video game maker Kabam for the naming rights to

the field at Memorial Stadium.

The school announced the 15-year deal on Thursday that will make

its home field known as ”Kabam Field at California Memorial

Stadium.”

The field name will be placed on the two 25-yard lines of Kabam

Field. Kabam will also receive 50-yard-line signage above the Cal

bench and additional directional signage at the stadium. The

on-field logos and signage are expected to be unveiled this

spring.

Kabam co-founder and CEO Kevin Chou is a Cal alum and says he is

excited about the partnership. Kabam was recently named the fastest

growing Internet media company in the Bay Area for the second

consecutive year.