Watch Kliff Kingsbury physically become Charlie Weis in new PSA

The Big 12 Media Days began today in Dallas.

As part of the league’s preseason kickoff, the Big 12 also decided to release a new public service announcement.

A couple words on the PSA before seeing something remarkably awkward:

It’s actually a cool concept and a well-produced video.

Every Big 12 coach plays a part, and each coach physically morphs into the next one as the video keeps rolling.

But one transition was so aesthetically strange that it caught the Internet off-guard. Can you guess which one?

Yep — Texas Tech coach Kliff Kingsbury physcially becomes Kansas coach Charlie Weis in the video. Watch (GIF courtesy of FTW):

That’s incredible. Hard to stop watching, actually.