Even Bitcoin is now sponsoring a college football bowl

The mysterious cryptocurrency Bitcoin is now the host of a real, actual college football bowl game, named the Bitcoin St. Petersburg Bowl.

Indeed Bitcoin is a cryptocurrency, not a business or sentient body: The money for the three-year sponsorship is actually coming from BitPay, a Bitcoin brokerage startup headquartered in Atlanta that provides payment processing for businesses that accept Bitcoin. 

The deal between ESPN Events and BitPay to replace Beef O’Brady’s as the naming sponsor is for three years, from this season’s December 26 game and through 2016. According to its new conference affiliation, the bowl features one team from the ACC and an opponent from the American Athletic Conference.

Will the Bitcoin St. Petersburg Bowl enjoy a long-running sponsorship like Tostitos and the Fiesta Bowl for 18 years, or will it go down as a random, comical footnote, like the Galleryfurniture.com Bowl (2001), the Poulan Weed Eater Independence Bowl (a decent six-year from beginning in 1990), or Roady’s Truck Stops Humanitarian Bowl (2007-09)?

Bitcoin has been quite volatile thus far, so we shall see. As far as the Bitcoin Bowl player swag bags — it could get weird.  

[H/T Deadspin]