J.J. Watt to throw out first pitch for Astros

Well now this is just savvy marketing.

The Houston Astros, as you know, are not so good. They have lost 213 games over the last two years and haven’t had a winning season since George W. Bush was a president and not an artist. Average attendance last season dropped below 20,000 for the first time since 1995, which you’ll remember as the year baseball fans, still angry about the season-ending strike in 1994, stayed away from ballparks across the country. The point is, the Stros could use some branding, they could use some PR, they could use a winner.

They could use J.J. Watt.

Watt, who plays defensive end historically well for the Houston Texans and pretend-proposes to 6-year-old girls, is the most popular athlete in Houston, so it makes sense he would be the guy to throw out the ceremonial first pitch at the Astros’ season opener against the Rangers on March 31.

“Just threw a bullpen session after my morning workout,” Watt wrote on Twitter Wednesday.

Some Astros fans have griped about having a football player, as opposed to an Astros great, tossing out the first pitch. But this makes more sense. Watt is more popular in Houston than Tex-Mex. You gotta milk him for everything he’s worth.