Forbes: Dallas Cowboys fourth biggest brand in world – The Dallas Morning News

From staff and wire reports  – The Dallas Morning News has ranked the top sports brands by team, and the Dallas Cowboys are the fourth biggest brand in the world. The Cowboys’ brand value is $208 million — $128 million more than the average NFL team and $52 million more than football’s next most valuable team brand, the New England Patriots. To determine the list, Forbes ranked teams based on the portion of their overall value not a result of market demographics and league.

Forbes’ top 10 sports teams in brand value

No. 1 Manchester United (English Premier League)

Brand value of $270 million

No. 2 New York Yankees (MLB)

Brand value of $266 million

No. 3 Real Madrid (Spanish La Liga)

Brand Value: $245 million

No. 4 Dallas Cowboys (NFL)

Brand Value: $208 million

For the full list, please visit our friends at The Dallas Morning News by clicking here.