Forbes: Dallas Cowboys fourth biggest brand in world – The Dallas Morning News



From staff and wire reports  – The Dallas Morning News


Forbes.com has ranked the top sports brands by team, and the Dallas Cowboys are the fourth biggest brand in the world. The Cowboys’ brand value is $208 million — $128 million more than the average NFL team and $52 million more than football’s next most valuable team brand, the New England Patriots. To determine the list, Forbes ranked teams based on the portion of their overall value not a result of market demographics and league.


Forbes’ top 10 sports teams in brand value


No. 1 Manchester United (English Premier League)


Brand value of $270 million


No. 2 New York Yankees (MLB)


Brand value of $266 million


No. 3 Real Madrid (Spanish La Liga)


Brand Value: $245 million


No. 4 Dallas Cowboys (NFL)


Brand Value: $208 million


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