Cuban still chatty about football playoff system

Jon Machota Special Contributor

February 18, 2011

Radical Football is the name of Mark Cuban’s latest plan to create a true national championship for Division 1 college football.

According to a Thursday story by The San Diego Union-Tribune, Cuban said in an e-mail that his goal is “to impact college football so that the last two teams playing are the best two teams.”

One person that has already started working on this project is Brett Morris, 40, a former Los Angeles-based digital media consultant.

Morris, who has a degree in sport management from UMass, has worked in the Notre Dame Athletics Department as promotions coordinator.

While discussing Cuban’s interest in the project, Morris told the Union-Tribune: “He’s real engaged in this.”

When the San Diego publication asked why forming an LLC was necessary for the cause, Cuban said in his e-mail, “Because that is what the lawyers told us we should do. I pay, I listen.”

The agenda for the company in the next year is to “advance towards our goal,” he said.

Cuban said in December that he was interested in funding the creation of a playoff system in college football, but also stated that it was “only in the exploratory stage.”

That stage has recently turned into Cuban tossing around the idea of having a mid-season playoff lead to a final championship game.

Morris was reportedly in San Diego last weekend representing Radical Football as a judge in a competition among college business students who pitched their plans to change the college football postseason.

The winning team from the University of Oxford in England won a shot at making a presentation of its 16-team playoff format to Cuban later this year.

According to the Union-Tribune, San Diego State President Stephen Weber reached out to Cuban in the past two months after learning of Cuban’s interest in changing the postseason. Those conversations led to Morris becoming a judge at the SDSU International Sports MBA Case Competition.

Along with Oxford, MBA students from SDSU, USC, Notre Dame, Texas, Florida, Georgetown, UCLA, Duke and the Hong Kong University of Science and Technology competed and had just 24 hours to develop a viable postseason alternative.

“Mark was receptive to the idea,” said Scott Minto, Director of SDSU’s Sports MBA Program. “His inbox has been filled with ideas from people. This is nothing new. There are a lot of websites out there. Obviously a book has been published that has its own solution (“Death to the BCS”). The information is going to be really valuable, but it’s really Mark supporting the scholastic endeavor we undertook.”