Cuban starts company to pursue college football playoff

By Mike Piellucci

Think Mark Cuban was joking about trying to overthrow the BCS?

Think again.

According to the San Diego Union Tribune, Cuban has formed a company called Radical Football with the intention of funding a college football playoff system. Per the report, the company was registered in Texas on December 28th.

Cuban’s already begun hiring, too. Former Los Angeles-based digital media consultant Brett Morris is the first known employee of Radical Football, with Cuban opting not to disclose how many people are on Radical Football’s staff.

Cuban publicly expressed interest in getting involved in college football postseason reform in December, and created an LLC in effort to give the cause more legitimacy. When asked why such formal steps were taken, Cuban told the paper in an email it was, “[because] that is what the lawyers told us we should do. I pay, I listen.