Diamondbacks games on FOX Sports Arizona attract Phoenix’s largest prime-time audience

PHOENIX — Since the start of the 2015 MLB season on April 6, Arizona Diamondbacks telecasts on FOX Sports Arizona are the highest-rated and most-viewed prime-time programming on television in Phoenix.

Through the first half of the season, D-backs telecasts are averaging a 4.2 household rating and 75,709 viewers in prime time (7 to 10 p.m.). KPHO/CBS 5 follows at 3.6. *

The D-backs made FOX Sports Arizona the day’s No. 1 rated network in Phoenix 33 times so far this season. D-backs ratings in 2015 are up 31 percent over last season’s average.

Increases in major demographics on FOX Sports Arizona season to date are dominating the market, winning most nights in prime time.

Diamondbacks on FOX Sports Arizona

Market demographic Percentage increase year-to-year
Adults 18-49 +75%
Adults 25-54 +87%
Men 25-54 +75%
Women 25-54 +111%

(* — All data provided by Nielsen, April 6, 2015 through July 12, 2015)