Whether it be the “Discount Double Check” with State Farm or “One Call That’s All” for Gruber Law, Aaron Rodgers dominates the Packers when it comes to headlining ad campaigns.
Not for long, though as Rodgers is about to be sacked by his own teammate Clay Matthews. Matthews will be headlining the historic Campbell’s Chunky soup ads as this season’s “Mama’s Boy.”
“Throughout the history of the campaign, Campbell has brought passionate football fans delicious and hearty soups in flavors they love, paired with a ‘Mama’s Boy’ they can relate to,” Mark Materacky, Campbell’s senior brand manager, said. “Our new ‘Mama’s Boy’ Clay Matthews and our new pub-inspired soups will get fans fired up for football season.”
Packers fans will no doubt remember the original “Mama’s Boy,” the late Reggie White, who appeared in commercials in 1996 and 1997 with his mother disguised as a cheerleader making sure her boy was eating properly. The previous two “Mama’s Boys” were Demarcus Ware of the Dallas Cowboys and Victor Cruz of the New York Giants.
Besides appearing in three separate commercials with teammates Casey Hayward and John Kuhn, Matthews will partner with Campbell to make a donation for every sack this season in the “Sacks for Soup” program. For each Matthews sack, Campbell will donate 1,000 cans of soup to a local food bank in the opposing team’s city and 1,000 cans to a food bank in Green Bay. In addition, Campbell will also make a $1,000 donation to Matthew’s charity CM3 Charitable Fund for every quarterback takedown this season.