USC selling naming rights for LA Coliseum to United Airlines?

USC is reportedly in line for a big pay day.

According to ‘Sports Business Journal’ on Thursday, the school will sell naming rights to the Los Angeles Memorial Coliseum.

The agreement is set to be worth $70M for 15 years and would be a record for college football.

The Coliseum, which opened in 1923, has been the home for USC since then as well. The stadium also houses the Los Angeles Rams.