USC Athletics and Continental Tire announced today that they have reached a multi-year agreement that names Continental Tire the “Official Tire of USC Athletics.”
The agreement was facilitated by USC Sports Properties, the FOX-owned sales entity that manages the marketing and media rights on behalf of USC Athletics.
“We’re proud to partner with a national brand like USC and become part of the Trojan community,” said Travis Roffler, director of marketing for Continental Tire. “We feel the performance of our Continental Tire line of products aligns perfectly with the prestige of USC and we look forward to supporting its athletic programs in 2013 and beyond.”
Continental Tire will have a very heavy presence in the Los Angeles Memorial Coliseum during USC football games. Its in-stadium branding will include signage in both end zones, as well as other creative branding in the venue. In addition to the game-day presence, Continental Tire will also receive a variety of multi-media sponsorship entitlements to support the partnership. This includes an in-game video board feature, the use of USC Athletics marks and logos in advertisements and promotions, and online exposure via email blasts and website banners, in compliance with NCAA rules and guidelines.
“Partnering with Continental Tire is great for USC Athletics, and further supports the national appeal of the Trojan brand,” said Dan Shell, Vice President and General Manager of USC Sports Properties. “We are excited to be one of the only collegiate partnerships of Continental Tire, and look forward to assisting the company accomplish some of its business objectives over the next several years with this platform.”