After a test run using the @nikebasketball account on Christmas Day, Bryant unveiled his new @kobebryant handle at 9:13 a.m. PST Friday with the following tweet:
"The antisocial has become social #mambatweets"
By 1:30 p.m., Bryant had already had over 250,000 followers.
"I don't know if I have the time available to really give the fans the attention that they deserve," he told reporters on Dec. 30, previously explaining why he had never fully jumped into the social-media pool.
Bryant had been active over the past year on Facebook, but said he appreciated how Twitter enabled him to interact with fans.
"You're able to get a lot of great feedback about the game but also about the product as well — what they thought, what they like, what they didn't like," he said. "It's the best way to gauge reaction."