UFC plans European expansion

The UFC’s global expansion will go beyond a multitude of shows
planned for Brazil in 2014 because Europe will also see the
promotion land there for several cards next year as well.

UFC owner Lorenzo Fertitta
told the promotion’s television partner in the
United Kingdom, BT Sport, that they will be featuring several UFC
Fight Night cards across Europe next year starting with a show in
London in March 2014.

UFC president Dana White teased about a possible event in London
next year when discussing Alexander Gustafsson’s next trip to the
Octagon, and this new date now makes sense when planning the next
wave of UFC shows across the globe.

Europe has long been a market the UFC wanted to conquer, but
television deals and local governing athletic commissions have
generally been the problem with consistent timing for shows over
the past few years.

The UFC has put on several cards in England, Ireland, and
Germany, but this new expansion could lead them into many different
markets. The promotion has already teased an event in Ireland in
2014, and they’ve long desired to land in France as well.

The new ambitious expansion will be a series of UFC Fight Night
cards that Fertitta says he hopes breeds a new roster of talent
coming from Europe the same way Brazil has proved to be a hotbed of
new MMA fighters joining the organization.

“We are going to find some incredibly talented fighters from
various countries in this market that someday will probably be a
UFC champion,” Fertitta said.

More concrete plans for the expansion will likely be announced
in the coming weeks as venues and dates are locked down for the
UFC’s schedule next year.