Reebok sponsors Hendricks

Johny Hendricks has signed a major endorsement deal with Reebok.
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Damon Martin

Damon Martin is a veteran mixed martial arts journalist who has been covering the sport since 2004. His work has been published in CNN, Bleacher Report, MMAWeekly.com, Yahoo! Sports, UFC.com and SportsIllustrated.com. He also co-hosts The Great Debate Radio MMA podcast, and has appeared on ESPN Radio and SportsNet Radio. Follow him on Twitter.


Add another blue chip sponsor to the growing pool of companies supporting mixed martial arts as UFC welterweight contender Johny Hendricks has signed a multi-fight deal with shoe and apparel giant Reebok.

Hendricks had worked with Reebok briefly in the past as part of a sponsorship deal negotiated by KO Reps president Oren Hodak surrounding his participation in an endurance obstacle course called Spartan Race. KO Reps handles all of Hendricks' sponsorships including another blue chip sponsor in Bass Pro Shops, who have supported the Texas based fighter for his last few bouts in the UFC.

Now the top rated welterweight challenger has signed off on a new long-term engagement with the company that will likely see him wear Reebok into his UFC 167 fight against champion Georges St-Pierre. The new endorsement deal still has to be approved by the UFC for Hendricks to wear the apparel into the Octagon.

"I am very excited to extend our relationship with Reebok," Hodak said in a statement released to Fox Sports. "After our meetings at the Reebok corporate headquarters in Boston, I was confident that a long term deal was soon to follow. We look forward to providing Reebok with an incredible amount of exposure just as we have done with so many other great sponsors.

"Johny is on a nice win streak inside the cage and will financially benefit from that hard work via this new sponsorship."

A few weeks back prior to UFC 165 in Toronto, UFC light heavyweight champion Jon Jones announced a new endorsement deal with sports drink company Gatorade, but just after the sponsorship became public the terms and financial details were brought into question.

The terms of the compensation for Hendricks could not be disclosed at this time, but he will receive a financial package from the company beyond athletic gear, shoes and other apparel he will use during his training camp.

Hendricks' new deal with Reebok will begin immediately with the hope of wearing their logo and apparel into the Octagon at UFC 167 when he faces St-Pierre in the main event.

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