Details Emerge on Tudor United SportsCar Title Sponsorship

Details have emerged on the Tudor United SportsCar title sponsorship. (Photo: Getty Images)

The future became a bit clearer Thursday, as executives from inked a five-year deal with Tudor Watches to become the title sponsor of the newly renamed United SportsCar Championship.

Announced at Chicago’s Navy Pier, to kick off NASCAR Chase Media Day activities, IMSA president joined Rolex Vice president Peter Nicholson and series chairman Jim France for the occasion, which coincided with the brand’s North American relaunch this evening in New York.

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