Spurs' Bonner becomes new face of baby carrots

Matt Bonner found a new endorsement deal, and it's not for something you'd expect.

One of the perks to being a major athlete is the endorsement deals. It has been well documented how much athletes can rack up by lending their name to a product.

But when it comes to athletes-product partnerships, there are big names (Nike, Adidas, Reebok, etc.) and then there is baby carrots.

A San Antonio Spurs' fan favorite promotes the latter.

Matt Bonner now endorses seasoned baby carrots known as Shakedowns.

In the two commercials released so far, Bonner doesn't have any speaking parts, but his role is still critical. In one, he's rapper/promoter who has to eat the carrot, and in the other, he shaves down the carrots to "baby" form and then helps package the Shakedowns.

Maybe one would've thought that a man with the nickname Red Mamba and Red Rocket would go for a fruit and/or vegetable that was also red if he desired a deal in the food industry.

After all, he totally missed an opportunity to promote cherry tomatoes.

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