Globe Life Park in Arlington new Rangers' ballpark name
FEB 05, 2014 12:17p ET
ARLINGTON, Texas -- Get ready for a new name at the ballpark formerly known as Rangers Ballpark in Arlington.
The club signed a 10-year agreement with McKinney-based Globe Life Insurance, giving the company naming rights to what will now be called Globe Life Park in Arlington.
Terms of the deal were not released.
"Our goal was to have a naming rights partner in advance for Opening Day," said Joe Januszewski, the Rangers executive vice president of business partnership and development. "Of course there's a lot of implementation of elements. We couldn't get this deal done on March 30. We wouldn't have the necessary assets in place. We're 60 days out and we're going to need all 60 to get things in place."
Globe Life will have its logo throughout the ballpark as well as on both dugouts inside the stadium. A new ballpark logo was unveiled Wednesday as well. Januszweski said the club had narrowed the list of potentials companies involved in the process to three over the last six months.
While he wouldn't say the other two options, he did say that one was a Texas-based firm and the second one was an international company.
Team co-chairman Ray Davis is pleased with the deal.
"This one would stack up extremely well with any naming rights that's been done over the last four or five years," Davis said.
Since the start of the 2007 season the park has been Rangers Ballpark at Arlington. Davis understands that the new name will be tough on some fans.
"I'll have to bite my tongue when I call it Globe Life Park in Arlington," Davis said. "That comes with time."
Davis said it was important to keep the Arlington name in the park. It was originally called The Ballpark in Arlington when it opened in 1994 and remained that way until Ameriquest bought the naming rights in 2004. That lasted through the 2006 season.
While the Rangers are getting money in the deal, Davis said it didn't impact how the club approached free agency in the offseason. The deal with Globe Life wasn't official until last week.
Davis also doesn't think the new money will impact how the team approaches the remainder of the offseason.
"When we look at financials, sure we're looking at this season," Davis said. "But we're looking five seasons out too. I would think we wouldn't be thinking that short term."