Cowboys think positive, send out playoff tickets

Cowboys owner Jerry Jones is one optimistic fellow, but his team's bonus to season ticket holders has left many scratching their heads.

NFL Roundtable: Dallas Cowboys

 
JUL 09, 12:52 am
No strangers to making moves...and headlines...have the Cowboys put themselves in position to come out on top in a wide open NFC East? Donovan McNabb, Brian Urlacher, Randy Moss, Jay Glazer and Joel Klatt take a closer look.

Cowboys owner Jerry Jones is one optimistic fellow, but his team's bonus to season ticket holders has left many scratching their heads.

The Cowboys sent pre-printed tickets to playoff games, including the NFC Championship Game,at AT&T Stadium along with the regular season ducats to their season ticket holders, as reported by ESPN's Darren Rovell.

Although other sports franchises have issued playoff tickets before the season, the Cowboys are the first NFL team to do so.

It seems presumptuous for a team that hasn't made the playoffs since 2009 to issue postseason tickets, but the Cowboys are merely trying to get a jump on potential sales.

The NFL struggled to sell out playoff games last season. If season ticket holders already have playoff tickets in hand, the hope is that more of them will be motivated to buy them.

The playoff tickets have a bar code that isn't activated until they are purchased. And for that to happen, the Cowboys have to make the playoffs first.

If the Cowboys make the playoffs in 2014, it eases the purchasing process -- and we all know how much coach Jason Garrett enjoys a good process.

And if this season ends up like the last four, with the Cowboys sitting at home during the playoffs, then season ticket holders can sell their faux playoff tickets on eBay as novelty items.

Follow Keith Whitmire on Twitter: @Keith_Whitmire