During the Brown era, Texas had its pick of the best high school prospects in the state. And with arguably the best facilities in Austin at college football’s most powerful program, it’s not surprising that the players and fans believe they should no doubt be the best team on the field every Saturday.
But Strong is working this offseason to give his players a reality check.
"A lot of our guys, they feel entitled and they get a little complacent because of where we are," Strong said. "So then as a coaching staff, that’s what we have to be so conscious of when the guys feel they are a little better than what they are. It’s all about building their confidence, and I tell them each and every day. You are a good football player. Don’t let anyone tell you that you’re not."
Since losing the 2010 BCS title game to Alabama, Texas has gone 29-21 overall and 18-17 in Big 12 play.