Baylor hires PR firm, but company says it’s just for help, not influence

Baylor coach Art Briles

Tony Gutierrez/AP

Baylor has hired Kevin Sullivan Communications, but the company’s founder and namesake says his company wasn’t hired to influence opinion. 

"We were hired just to be an extra resource on the media relations front to help out (Baylor executive associate athletic director) Nick (Joos)," Kevin Sullivan told Fox Sports Southwest on Monday night. "He’s got a small staff and has a huge amount of activity going on right now." 

The university hired the firm last week. 

Sullivan said Baylor had used the firm in the past and he’d had a long relationship with Joos. He also said any insinuation that the firm had been hired to influence the 12-person committee charged with selecting the four participants in the College Football Playoff was "inaccurate." 

"We’re just trying to set up some national interviews for (athletic director) Ian (McCaw)," Sullivan said. "It’s media relations, that’s all." 

Baylor was ranked No. 7 in last week’s College Football Playoff Poll and hosts Kansas State this week. The Wildcats moved up to No. 9 in both human polls this week. 

Baylor beat TCU 61-58 back on Oct. 11, but fell behind the Frogs in the polls after losing to West Virginia 41-27 a week later. TCU has remained ahead of the Bears in the polls since and were No. 5 in last week’s College Football Playoff poll. Mississippi State, who was ranked No. 4, lost to Ole Miss on Saturday.

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