Anthony Davis Fans "Browing Up" In Support of Most Improved Player Campaign
APR 11, 2014 9:15p ET
James Harden imitated it during Foot Locker's recent NBA All Star television spot. Boost Mobile actually gave it a voice back in a May 2013 advertisement. President Barack Obama has even mentioned it whiles speaking about Team USAâs Olympic gold medal in basketball.
Now, hundreds of fans of New Orleans Pelicans forward Anthony Davis are donning unibrows and swarming to social media in support of Davis' "Bigger, Better, Brower" campaign. The brainchild of the Pelicans' public relations staff touts Davis achievements this season and his bid for Most Improved Player in the NBA.
Fans can go to the website www.biggerbetterbrower.com and print out their own unibrow, then tweet pictures of themselves rocking it - or their children or pets - with the hashtag #biggerbetterbrower.
So far cocker spaniels, babies and local New Orleans celebrities are all "browing up" and getting in on the action.
This new video also details Davis' reaction to the suggestion that perhaps it's time to trim his trademarked eyebrow, given all of his recent success.