One of the leading candidates to become president of Barcelona this
summer has said he would consider breaking the club’s tradition of
not selling advertising on players’ shirts.
Sandro Rosell, who is expected to run in elections to replace
outgoing president Joan Laporta, said that financial issues must be
taken into consideration with regard to shirt sponsorship.
Since 2006, Barcelona players have worn the UNICEF logo on
their shirts and the club pays the organization €1.5 million
($2.0 million) per year for them to do so. The club has never sold
shirt advertising in its 111-year history.
Rosell is a former Barca vice president who left the club in
2005 after a dispute with Laporta.