Padres Ratings Finish 30 Percent Higher than 2012
SEP 30, 2013 11:12a ET
SAN DIEGO – Following Sunday’s final game of the 2013 Padres season, FOX Sports San Diego (FSSD) reported today that the 2013 Padres ratings finished overall 30% higher than last season.
In 2012, San Diego Padres games on FOX Sports San Diego finished with an overall average rating of 1.86. The 2013 average finished at a 2.42, up 30% from last year and equating to just over 26,000 households per game.
In addition, FOX Sports San Diego finished the 2013 season sold out of commercial inventory within live Padres programming. “In cooperation with our great advertising partners, we developed integrated promotions which helped drive an increase in demand,” said Wayne Guymon, FOX Sports San Diego VP of Sales. “Due to the demand we experienced in 2013, we have already secured significant commitments for 2014 Padres baseball.”