CHARLOTTE, N.C. – Super chef Gordon Ramsay has designed a special menu, The Simpsons delivered a brand new promo and red-hot director Joseph Kahn’s anthem spot premiered in the fourth quarter of Sunday’s Super Bowl. DAYTONA DAY, FOX Sports’ rolling marketing initiative pushing toward the Daytona 500 and the opening of the 2017 NASCAR season is back for year two in a big way.
“We learned a lot in year one,” said Robert Gottlieb, FOX Sports EVP of Marketing. “But the one thing that rose above all others was the need for DAYTONA DAY to be an industry initiative and not just a FOX Sports marketing play. Having NASCAR and Daytona International Speedway get even more involved, as well as multiple consumer marketing partners getting behind the effort, elevates everything to the next level.
“Daytona Day has really been a part of NASCAR fans experience for a long time,” Gottlieb said. “People have been gathering together for decades with their friends, co-workers and families to eat, drink, party and watch the Daytona 500 … we just gave it a name and are trying to let people all over the country know this is a great day to get together, have some fun, and watch the Great American Race.”
With NASCAR and other industry stakeholders on-board at an increased level, FOX Sports sees Daytona Day as a long-term investment.
“The collaboration between FOX, NASCAR and Daytona International Speedway around Daytona Day has been unprecedented,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “The new campaign brings to life the fun and excitement of race day while celebrating some of the most thrilling, side-by-side racing we’ve seen in years.”
Daytona Day 2017 includes: