Viewership Across TV and Digital up +6% vs. 2017 Thursday Night Football Average
Vikings-Rams on FOX, NFL Network, & FOX Deportes Scores a 8.9 HH Rating and 14.5M Viewers, up +6% and +5% vs. 2017 Thursday Night Football average
Average Minute Audience on All Digital Platforms, Including Amazon, Hits 816K (+86%): Highest Ever for Thursday Night Football
Thursday Night Football Presented by Bud Light on Thursday, September 27 featuring the Los Angeles Rams win over the Minnesota Vikings in Week 4 was seen by an average audience of 15.1 million viewers across all platforms, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Amazon, and Yahoo Sports – up +6% versus the 2017 10-game Thursday Night Football average (TV + all digital).
The Nielsen-measured audience was 14.5 million viewers, up +5% versus the 2017 10-game Thursday Night Football average on NBC/CBS and NFL Network.
Digital streaming across Amazon Prime Video, Twitch, NFL digital platforms, FOX Sports digital platforms, and Yahoo Sports produced an average minute audience of 816K*, an increase of +86% over the 2017 10-game Thursday Night Football average and the highest digital viewership ever for Thursday Night Football.
Amazon Prime Video and Twitch reached a total of 2.0M combined viewers worldwide for the FOX NFL Thursday pregame show and the Vikings-Rams game. For the Vikings-Rams game alone, 1.8M worldwide viewers initiated a stream on Prime Video or Twitch. The average worldwide audience watching Thursday Night Football for at least 30 seconds on Prime Video or Twitch was 527K.
The 2018 Thursday Night Football Presented by Bud Light season continues Thursday, October 5 when the New England Patriots host the Indianapolis Colts. Coverage from New England begins at 6:00 PM ET on NFL Network with NFL GameDay Kickoff.