Inaugural ‘FOX Sports U Day’ Marks 10th Year of Elite College Partnership Program
LOS ANGELES, CA – FOX Sports University, a partnership initiative that has teamed with over 40 prestigious academic and athletic institutions since launching in 2008, celebrates its 10th year of bringing the real world into the classroom. In its first decade, the program has expanded from teaming with a single university, the University of Florida, and now spans more than 10 conferences across the country.
Marking the milestone, FOX Sports employees, on-air personalities, program alumni and current students come together today, “10/10,” for FOX SPORTS U DAY, celebrating 10 years of real-world learning, exciting behind-the-scenes experiences and successful campaigns inspired by student work.
“Over the past 10 years FOX Sports University has seen unprecedented growth not only in its university expansion but concept innovation across all FOX Sports departments,” said Lindsay Amstutz, Senior VP & GM of FOX Sports West, Prime Ticket and FOX Sports San Diego. “From campaign execution to talent acquisition, FOX Sports U has proven to be a real tool in the way we think about our business today and for the future.”
For the 2017 Fall Semester, FOX Sports U has launched projects with Arizona State, Auburn, Baylor, Howard, Marquette, Maryland, Minnesota, New York University, North Carolina, Northwestern, Ohio State, Oregon, Pittsburgh, St. John’s, Syracuse and Xavier. Project topics range from 2018 FIFA World Cup strategy, to College Basketball on FS1 and the 2018 U.S. Open Championship.
The program, which has reached more than 5,000 students, is designed to provide real-world experience to graduate and undergraduate students, while developing a pipeline of innovative ideas for FOX Sports properties. FOX Sports challenges students with semester-long case studies which are timely and relevant to the company’s business needs. FOX Sports U tasks students to develop solutions – products, concepts and campaigns – that have the potential to be executed across FOX Sports businesses, giving students the opportunity to see what it takes to make their ideas come to life. FOX Sports executives and on-air broadcasters take part in the education process, giving the practical element to learning whereby students produce research, campaigns and concepts for FOX Sports.
“The partnership between FOX Sports and University of Florida has greatly enriched our creative curriculum,” said Professor Robyn Goodman of the University of Florida. “It has provided an outlet for creatively oriented students to work with a major client and then see their ideas come to fruition.”
FOX SPORTS U DAY also marks the launch of a year-long on-air promotional campaign across FS1 and each of the FOX Sports Regional Networks. During the 2017-18 school year, the program enjoys unprecedented support from top FOX Sports executives and on-air personalities as they return to their alma maters nationwide to inspire the next generation of sports media innovators.
FOX Sports has hired more than 100 FOX Sports U students since the program’s inception. To showcase the opportunities that have been created for hardworking and deserving students nationwide, digital videos will be released, profiling four recent FOX Sports U summer interns, each with their own unique story. FOX Sports U will also profile 10 program alumni working for FOX Sports in various roles.
Student-generated campaigns have won Emmy, Telly, Addy, Golden Matrix and Promax awards.
Follow @FOXSportsU on Twitter, Facebook and Instagram for a look into FOX SPORTS U DAY celebrations. Additional information, including examples of past projects, can be found here. A highlight reel of the program’s previous work can be viewed here.